Deals
McCormick's French's Ties Up With Illumination for Minions Co-Brand
The #1 global mustard brand deploys entertainment IP to drive seasonal incremental volume as licensed food deals accele…
Deals 208 stories
Deals
Sahlen Packing Launches Spicy Hot Dog for U.S. 250th
The Buffalo-based franks maker ties the limited-edition SKU to America's semiquincentennial, targeting seasonal shelf s…
Deals
Four Branches Bourbon Limits Liberty Reserve to 1,776 Bottles
The veteran-founded distillery ties bottle count to 1776, the year of the Declaration of Independence, ahead of the U.S…
Deals
Athletic Brewing Unveils Largest-Ever Summer Ad Push
The non-alcoholic brewer ties its summer 2026 campaign to America's 250th anniversary, targeting peak seasonal demand w…
Deals
Perfect Purée Acquires Strongwater in Craft Beverage Push
Deal unites the leading U.S. premium fruit purée supplier with an award-winning bitters and whole-plant mixer brand; co…
Deals
Smucker's Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Treats
The Orrville, Ohio-based packaged-foods group is deploying a licensed co-promotion to drive impulse purchases in the pe…
Deals
Nature's Path Brings Dubai Chocolate Trend to Organic Granola
The Richmond-based brand positions the SKU expansion as a bet that viral dessert formats can sustain premium organic sh…
Deals
GoGo squeeZ Extends Into Protein With Two New Lines
The expansion follows the SlymeZ debut and Brainiac acquisition within seven days, signalling an accelerated push into …
Deals
McDonald's Teams With Devin Booker on Limited Nike Sneaker Drop
The app-gated sweepstakes ties a beverage purchase to an exclusive footwear release — a calculated move to drive digita…
Deals
Happenstance Whiskey Enters Whole Foods in California Push
The 100% women-owned Nashville bourbon brand builds on a California distribution deal struck earlier in 2026.
Deals
Raley's Launches In-Store Media Network With Grocery TV
The rollout covers six banners across California, Nevada, and Arizona as Grocery TV's footprint hits 6,700 stores natio…
Deals
King's Hawaiian Launches Minions Tie-In Snack Ahead of Film
The limited-time SKU marks the bakery brand's first major entertainment licensing deal, backed by a TV campaign and in-…